Based on the Nintendo Pokémon franchise of the 90’s, Pokémon Go is a free augmented reality (AR) mobile game. Using GPS technology and your phone’s camera function, the app makes Pokémon appear around you, at which point you throw ‘Pokéballs’ at the pocket monsters to catch them. Users take the role of a Pokémon trainer catching Pokémon monsters by exploring the…
THE IMPORTANCE OF SEO FOR MOBILE-FRIENDLY WEBSITES
Industry, Tech
The majority of us know that when developing a website in this modern age, we must make considerations for the fact that over half of those who access our website do so from a mobile device. Of course, the screens used to visualise a website from these mobile devices are not universal and can vary greatly. From a small phone…
VIRTUAL REALITY – WHERE IS TECHNOLOGY TAKING US?
Industry, Tech
Virtual reality used to be a fictional idea that was the subject of science fiction movies but over the last few years, advances in virtual reality technology means it is no longer something we think about, it’s something we actually use. Two key factors concerning the emergence of virtual reality are 3D camera technologies and the ever-evolving smart phone technologies,…
THE SEMANTIC WEB – USING ORGANISED DATA TO MAKE THE INTERNET SMARTER
Industry, Tech
“The Semantic Web is the extension of the World Wide Web that enables people to share content beyond the boundaries of applications and websites. It has been described in rather different ways: as a utopic vision, as a web of data, or merely as a natural paradigm shift in our daily use of the Web.” In short, the Semantic Web…
CINEMAGRAPHS – LEARN ALL ABOUT THE NEW ADVERTISING TREND
Design, Industry, Tech
Cinemagraphs are more than a photo but not quite a video. They fall somewhere in between the aforementioned categories by repeating minor movements that occur in a still image on a loop to form a video clip. These enticing and captivating pieces of media have been popping up all over the place in the advertising world of late. A creative…
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