Founded in 2012, Gousto offers its customers a culinary experience, not just nice food on a plate. In short, they eliminate the hassle of supermarket shopping and unlike their competitors in the online food shopping industry, they minimise waste by providing exactly what is needed for each individual meal. Gone are the days of frustrating, nonsensical product substitutions from the likes of Tesco and Ocado. Instead, quality, fresh and locally sourced ingredients are delivered to your door in exact measurements, accompanied by simple step-by-step recipes of your choice. From unpacking the environmentally friendly packaging to constructing your dish on the plate, Gousto is an enjoyable process that results in restaurant quality food being served up in the comfort of your own home.
Having raised over £20m in investment (from the likes of BGF Ventures, MMC Ventures, Angel CoFund and Unilever Ventures), the growth of Gousto is a rapid one that shows no signs of slowing down. They’ve already taken a considerable stronghold in an online food market currently valued at around £8bn, estimated to rise to around £18bn before 2020, and find themselves in a great position to dominate those vying for a piece of the pie.
Popularity amongst investors and consumers will undoubtedly continue to grow, meaning Gousto can strengthen its team of chefs and nutritionists, whilst increasing its sales and marketing efforts to gain even more widespread notoriety. With orders of two meals for two people starting from under £30 and ten new meals a week, with a free iOS app to plan, order and arrange your deliveries, the success of Gousto is certainly something to keep an eye on.