An infographic is a visual presentation of facts and evidence. The fundamental point of an infographic is not just to make it aesthetically pleasing, but also to translate information into visual shapes that allows your audience’s brains to digest and understand it better. Visual content is a core within marketing communications. In a survey conducted by Venngage, 60% of marketers agreed that visual content is absolutely necessary. Further, 40% of respondents reported infographics as most engaging.
Considering the surge in usage of infographics, you have to make sure your infographic has to cute through the noise as opposed just add to it. Your infographic needs to drive traffic, build awareness, and generate leads for our business.Infographics are visual devices that are able to ease analysis to comprehend the story behind it. The core tripartite elements of infographics are the data, design, and the story.
Data is the backbone
Your information is vital. Infographics needs to portray large amounts of information in digestible amounts. Always use relevant data and sources in your infographics to ensure credibility. If you include information not relevant to the infographic’s purpose you risk losing your audience by crowding with information. Your information also needs to have relevant context, otherwise it won’t be understood, and will essentially be meaningless.
Design the infographic
The design of your infographic must strike a balance between the visual and the written. Keep the design simple yet effective, without become too conceptually lost. Remember that your graphics need to be eye catching, have white space and always legible. Utilise the hierarchy of information with a simple colour palette alongside data visualisation graphics to display the information well. Data driven arguments benefit from visual metaphors that create recognisable context.
Story-telling in your content
Your infographic needs to have an element of story-telling to it in order to provide a purpose. Every infographic should start with answering a vital ‘why’ question. Your infographic needs to answer a question in that your audience is asking. Starting with your headline, you need to be able to grab audience attention immediately. Easily define what your infographic is about without giving the core information away. Approximately 70 characters is the best practice for a title. Your story needs to be specific, relevant, and targeted.
If you need help with your content, talk to Thump. Call us on 01638 663600 or contact us below to discuss your marketing communications.