July 2018 is the deadline of the HTTPS update from Google. Although this may seem like a small change, it is by no means insignificant. This update may seriously impact how your users see your website.
What is the difference between HTTP and HTTPS
Although it looks like just an addition of an s, the change to HTTPS is much more significant. HTTP and HTTPS are rules and procedures set for transmitting data between electronic devices. HTTP stands for hypertext transfer protocol whereas HTTPS stands for hypertext transfer protocol secure. This security measure encrypts the data you send and receive when using a website, therefore by having a website with HTTPS, you’ll provide a higher level of data protection and security to your website.
Why you should change to HTTPS
Not only will you reassure your website users, there are many impacts this update will have on your website. Following various data scandals in the news as well as GDPR, users are more aware of how their data is being used and misused.
Approximately 58% of internet browsers worldwide are chrome which is where the change will take place. If your website hasn’t been https updated, chrome will announce an explicit warning to users explaining that the site is insecure. This may cause how some visitors react and could negatively impact your bounce rate, web traffic, clicks, and eCommerce.
This warning will be within the Chrome’s address bar and will indicate that the site is ‘Not Secure’ if the website is still HTTP as opposed to HTTPS.
If your website isn’t updated with the new Google rules, your search engine performance will also be damaged. HTTPS is a ranking signal for Google, therefore, if your website isn’t updated, there will most likely be a drop in organic search rankings.
82% of sites are now HTTPS, is yours? If you would like to update your website for security measure and improved performance, please get in touch with Thump. Call us on 01638 663600 or email firstname.lastname@example.org.