Agri Industry Solutions is the agricultural machinery division of Technical Waste Solutions. Previously referred to as Technical Waste Solutions Sales, the company required a brand that represented the business offering whilst still being affiliated with the parent company.
Thump Creative created a unique yet descriptive style of brand name with Agri Industry Solutions. For this branding work, we segmented the brand name into 3 core considerations: USP, audience, and offering. Agri Industry Solutions was created in order to have the highest appeal to the audience whilst overcoming any challenges of lack of clarity. Agri Industry Solutions is also shortened to AIS within the logo in order to align with the acronymic parent brand.