Following a website redesign and social media campaign, The Big Prawn Company wanted to use video to portray their values, products, and recipes. Knowing how important video has become on digital platforms, particularly social media, Thump created a video concept.
Thump wanted to relay the sentiment of Big Prawn’s marketing strategy – ‘Delivering Excellence in Seafood’, that we developed. Thump created a concept that focused on the story of the products and the intricate knowledge and care that goes into them concluding with the inspiration. Using existing footage and videos that we shot, our video combined animation, graphics, and real life.
The video included various aspect as well as a separate recipe that encapsulated the essence of Big Prawn with a series of videos to follow focusing on each product’s story.