Charlie Bravo Video
Thump developed the name Charlie Bravo and brand identity as a clever phonetic play on their core area of business: CB to represent Cambridgeshire. Thump then produced a series of video idents each no more than 20 seconds. Working as a promotional sequence to promote brand awareness, thee videos were integrated with a consumer advertising campaign. The theme behind the productions of these videos was to not only outline what Charlie bravo does, but how they do it. Property Management. Our Way. is a bold claim that is given substance by the success of this project. Thump no only fulfilled the expectations of the brief, but gave added value in creating a talking point, humour, and a little bit of controversy with some executions.