Kohinoor Joy wanted to increase their brand awareness and social media penetrations. The recently established channels by Thump had almost immediately achieved positive organic growth, however, online advertising was part of the integrated strategic recommendations from thump to support the new channels, especially in the launch phase.
Thump strategised a Facebook Advertising campaign to educate more people on the variety on the Kohinoor Joy website. We targeted a specific audience to ensure that the Facebook Advert was sent to those who fit the demographic and had the highest relevance to the site. We chose to develop a video in order to optimise our targeting for Facebook, as the Facebook algorithm has recently been modified to videos.
As a result, Facebook likes increased by over 240 in just a week. Impressions of the advert reached 19,882 with 3,765 actions being taken.
Contact Thump if you need some help with your social media marketing, including PPC advertising.