After becoming an Official Partner of Bath Rugby Club, Novia wanted to maximise the opportunity to best effect. Thump created a series of adverts that incorporated their new kit sponsorship deal. These adverts appeared in the match programmes, on Multimedia screens at the Rec, and were produced as posters.
Positioned as providing ‘intelligent wealth management’, the focus of these printed adverts were how far-reaching the notion of intelligence is throughout Novia as an organisation. Completed with photography of the players, these impactful posters and press ads perfectly complemented the new gladiatorial kit design with a back drop of the infamous architecture of Bath’s Royal Crescent.