The Pavilion was a new venture from The Murfet Group and aligned to tis Rosewood brand but certainly a diversification. It is a venue and event destination, purpose built with accompanying accommodation. Catering for a mixture of corporate events and individual occasions, this venture entered a highly competitive area. Initially, Thump was challenged with the task of developing naming and branding, mindful of Rosewood’s existing branding, which we also created. The logo also had to stand out, be transparent, and have relevance in order to appeal to a completely new marketing sector. The end result of this project was a visually strong website, core stationery, and a comprehensive marketing campaign. Other marketing included flyers, emails, and direct mailing to promote this venture.