The Grass Group
Thump are mostly responsible for the strategic marketing communication plan for The Grass Group on an annual basis. Inevitably, this involved conventional advertising for corporate, product, and event support as part of the marketing mix. Our consideration extended to media placement across a number sports and turf maintenance publications.
Although in-line with The Grass Group brand guidelines also developed by Thump, these adverts were product orientated, with messaging aimed at target audience. Within limited space parameters, the ads are distinct in their design, with concise copy that outline benefits. As an overall campaign there is a strong synergy emphasising the importance and value of consistency in building cognitive recognition.