Thoughtworks, one the world largest software companies, is a company with a special approach. They describe in their mission statement the value themselves in their staff .
“We bring together the most capable, driven and passionate people – we call them ‘ThoughtWorkers”
So whilst developed few years ago now the recruitment campaign creatively developed by Thump could still be used today. The concept of a series of four ads focused on the suggestion that the right recruit is a ThoughtWorker from a very early age.