Christmas advertising has become incredibly important in the build-up to the festive season. Supermarkets and superstores spending their whole year focused on their Christmas advert campaigns, hoping to capture the hearts and imaginations of the UK audience. Whether it’s familiar characters like Paddington, famous actors like Ewan McGregor, these companies go all out. We’ve collected a roundup of all the big…
Programmatic marketing has widely been tipped at the future of digital advertising.
Brand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their…
Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
The reveal for Christmas adverts is long anticipated. For many, the competition for the best Christmas advertising has become a fundamental part of the run up to the big day for brands including John Lewis, M&S and other top supermarkets. They battle for the top spot every year as the festive season approaches and try to impress consumers as expectations…
Online, it takes less than 2/10s of a second to make an impression. This is a harsh contrast compare to the 7 seconds in real life. So how do you make a positive impression in such a small snapshot of time? Online appearance is everything, and the look of words is just as important as what they’re saying. This includes…
In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So…
Market research is often considered the very fundamental of anything involved in advertising. We advertise to an audience, therefore understanding what the audience wants and needs is absolutely integral. However, traditional market research as we know it is in decline, with emotional tracking registering decision-making and responses becoming more favourable. Market research of emotion Market research has always been very…
Keep checking the time? Tapping your fingers? Scouring the internet? We get it. You’re looking for procrastination, and trying to convince yourself there’s only a few more hours to go until work is over. However, we hope we can change your mind. We’ve got the top tips for you to avoid the procrastination temptation and get on-board the motivation train. Environment…
Surprise and delight marketing is becoming progressively more common as consumer behavioural preferences have changed significantly over the last decade. As the title simply suggests, this style of marketing campaign focuses on surprising consumers to incite positive and happy feelings toward the brands essentially. Surprise and delight is ultimately a gift for a consumer. The power of surprise and delight marketing…
