Brand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their…
Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
Online, it takes less than 2/10s of a second to make an impression. This is a harsh contrast compare to the 7 seconds in real life. So how do you make a positive impression in such a small snapshot of time? Online appearance is everything, and the look of words is just as important as what they’re saying. This includes…
