When most businesses say we need a brand or we need to rebrand, the first thing that many think of is a logo. However, branding is much more of a logo – although this does come into it. Philosophy A brand is essentially what your business stands for: its promise to the audience. The brand of a business is the…
COCA-COLA SET FOR MARKETING STRATEGY SHAKE-UP WITH UNIVERSAL BRANDING
Design, Food & DrinkIt was only a year ago that Coca-Cola customers were left confused and frustrated after finding all variants of the popular carbonated drink, from Diet Coke to Coca-Cola Life, Zero and the classic ‘full-fat’, had changed their lids to the one singular colour. That bold, iconic red. If you thought identifying the wide-ranging types of drink was made difficult by…