brand

Email etiquette: How to say goodbye

Business, Marketing

Dear Reader, Starting an email is easy. In the majority of situations, you can use a mixture of ‘dear’, ‘hello’, or even ‘hi’. However, what about signing off? Signing off is the lasting impression you’ll have on the reader, therefore you must think about this carefully. Mostly, consider your relationship with the correspondent, your reason for emailing and in general,…

DO BRANDS NEGLECT THEIR SOCIAL RESPONSIBILITY?

Industry

Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…

WHY SMEs NEED INTEGRATED MARKETING COMMUNICATIONS

Design, Industry

Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…

THE POWER OF STORYTELLING IN A BRAND

Design, Industry

We have been communicating through stories for over 20,000 years. From childhood through to adulthood, the knowledge we gain, the journeys we take and the lessons we learn are life experiences that happen in the narratives we tell one another. Data can persuade people, but a story can fire the imagination, stir the soul and inspire people to act. Scientific…