When most businesses say we need a brand or we need to rebrand, the first thing that many think of is a logo. However, branding is much more of a logo – although this does come into it. Philosophy A brand is essentially what your business stands for: its promise to the audience. The brand of a business is the…
The beauty of the Harry Potter book series isn’t just the way it captivates our imagination, it’s the way it appeals to readers of all ages. Whether you grew up reading about Harry and his adventures in a world of witchcraft and wizardry, or found yourself immersed in the books at the same time as your children, we can all…
Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…
Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…
It was only a year ago that Coca-Cola customers were left confused and frustrated after finding all variants of the popular carbonated drink, from Diet Coke to Coca-Cola Life, Zero and the classic ‘full-fat’, had changed their lids to the one singular colour. That bold, iconic red. If you thought identifying the wide-ranging types of drink was made difficult by…
We have been communicating through stories for over 20,000 years. From childhood through to adulthood, the knowledge we gain, the journeys we take and the lessons we learn are life experiences that happen in the narratives we tell one another. Data can persuade people, but a story can fire the imagination, stir the soul and inspire people to act. Scientific…
