In Thump’s previous blog, we saw how the older generation are consistently being ignored and misunderstood by marketers, but they’re not alone. The Millennial generation is often considered a challenge in the marketing world, simply owing to the shift in behavioural patterns from previous generations. So, who are these Millenials, why are they so different, and how should you be targeting them?…
Over 50s and still young, but where’s the marketing gone?
MarketingAs of June 2016, the estimated statistic for the over 50s sector is 23.6 million within the UK. Over 50s occupy over a third of the UK’s 65.1 million population. The sector is growing as the generation becomes healthier, live longer, and have more money. However, within marketing, they are often overlooked. How is this generation ignored? More often than…