campaigns

Christmas advertising- It’s that time of the year again

Marketing

<img width="500" height="427" src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_500,h_427/https://www.thumped.co.uk/wp-content/uploads/2016/11/christmas-advertising.jpg" class="attachment-large size-large wp-post-image" alt="Christmas advertising" srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_500/https://www.thumped.co.uk/wp-content/uploads/2016/11/christmas-advertising.jpg 500w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://www.thumped.co.uk/wp-content/uploads/2016/11/christmas-advertising-300x256.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" />

The reveal for Christmas adverts is long anticipated. For many, the competition for the best Christmas advertising has become a fundamental part of the run up to the big day for brands including John Lewis, M&S and other top supermarkets. They battle for the top spot every year as the festive season approaches and try to impress consumers as expectations…

Surprise and delight marketing

Creative, Marketing

<img width="500" height="427" src="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_500,h_427/https://www.thumped.co.uk/wp-content/uploads/2016/09/surprise-and-delight-blog.jpg" class="attachment-large size-large wp-post-image" alt="Surprise and delight marketing gifts" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_500/https://www.thumped.co.uk/wp-content/uploads/2016/09/surprise-and-delight-blog.jpg 500w, https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img,w_300/https://www.thumped.co.uk/wp-content/uploads/2016/09/surprise-and-delight-blog-300x256.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" />

Surprise and delight marketing gifts

Surprise and delight marketing is becoming progressively more common as consumer behavioural preferences have changed significantly over the last decade. As the title simply suggests, this style of marketing campaign focuses on surprising consumers to incite positive and happy feelings toward the brands essentially. Surprise and delight is ultimately a gift for a consumer. The power of surprise and delight marketing…