Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content…
Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So…
