In our previous blog we looked at how the traditional business card often gives your potential customers an insight into your business and your brand. We’ve decided to follow that up and look into how the exchange of business cards can benefit you further by doing something a little bit different. It can be as simple as telling them what…
CINEMAGRAPHS – LEARN ALL ABOUT THE NEW ADVERTISING TREND
Design, Industry, TechCinemagraphs are more than a photo but not quite a video. They fall somewhere in between the aforementioned categories by repeating minor movements that occur in a still image on a loop to form a video clip. These enticing and captivating pieces of media have been popping up all over the place in the advertising world of late. A creative…
WHY SMEs NEED INTEGRATED MARKETING COMMUNICATIONS
Design, IndustryIntegrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…
THE POWER OF STORYTELLING IN A BRAND
Design, IndustryWe have been communicating through stories for over 20,000 years. From childhood through to adulthood, the knowledge we gain, the journeys we take and the lessons we learn are life experiences that happen in the narratives we tell one another. Data can persuade people, but a story can fire the imagination, stir the soul and inspire people to act. Scientific…