data

The Benefits of Flywheel Thinking

Flywheel Thinking, Marketing

Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…

Everything marketers need to know about GDPR

Digital Marketing

The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…

How to create a successful infographic

Design

An infographic is a visual presentation of facts and evidence. The fundamental point of an infographic is not just to make it aesthetically pleasing, but also to translate information into visual shapes that allows your audience’s brains to digest and understand it better. Visual content is a core within marketing communications. In a survey conducted by Venngage, 60% of marketers…