design

VIRTUAL REALITY – WHERE IS TECHNOLOGY TAKING US?

Industry, Tech

Virtual reality used to be a fictional idea that was the subject of science fiction movies but over the last few years, advances in virtual reality technology means it is no longer something we think about, it’s something we actually use. Two key factors concerning the emergence of virtual reality are 3D camera technologies and the ever-evolving smart phone technologies,…

WHY SMEs NEED INTEGRATED MARKETING COMMUNICATIONS

Design, Industry

Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…

THE POWER OF STORYTELLING IN A BRAND

Design, Industry

We have been communicating through stories for over 20,000 years. From childhood through to adulthood, the knowledge we gain, the journeys we take and the lessons we learn are life experiences that happen in the narratives we tell one another. Data can persuade people, but a story can fire the imagination, stir the soul and inspire people to act. Scientific…