Digital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…
Technology is constantly evolving and becomes quicker with every update. How will the introduction of 5G affect the world of digital marketing?
It is widely recognised that there is a need for every business to be present on social media. However, ‘just’ having presence isn’t enough. Social media marketing isn’t about ticking a checkbox to say ‘my business is on Facebook’. Social media marketing is about engaging with your audience, and the best way to maximise on this is with a dedicated…
You may have heard or seen various headlines claiming changes to the Facebook algorithm. However, do you know what this really means, or what the impact of this may be on your marketing? Read below to find out how these changes will affect your social media marketing. Recently, Facebook as changed the news feed algorithm in terms of preferences. As…
Programmatic marketing has widely been tipped at the future of digital advertising.
The modern world is almost entirely dictated by the technology that surrounds us, as should your marketing strategy. In order to help your business grow, Thump can help you with creative digital marketing. This will give your business the best opportunity for competition and growth. Digital marketing is cost-effective This is especially important if you’re a SME. As a small and…
Online, it takes less than 2/10s of a second to make an impression. This is a harsh contrast compare to the 7 seconds in real life. So how do you make a positive impression in such a small snapshot of time? Online appearance is everything, and the look of words is just as important as what they’re saying. This includes…
Social media is an extremely powerful tool and should feature in every business’ marketing strategy. The power of social media channels should not be overlooked as the possibilities are endless and are held within every smartphone, tablet and desktop. However, your business has to be using this digital power correctly. Thump prides itself on its knowledge and use of the…
