Personalised marketing has been one of the biggest digital marketing buzzwords, however, its brevity has proven it is much more than a gimmick. Personalised marketing has long surpassed the concept of inserting a first name. Personalisation allows you to subtly tailor your content to the various segments of your audiences based on both demographics and psychographics. The digital age has…
In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So…
The success of many small agencies depends on the ability to leverage flexibility and develop fresh ideas. Taking Thump as an example, each team member must be an expert at his or her job but also requires the flexibility to develop additional skills. Being a small agency, we can encourage this personal development as it ultimately leads to development of the…
In the past, email marketing appears to have been unable to make its mind up with regard to just how powerful a tool it can be. Yes, it is a great way to communicate commercial messages to a targeted audience but many people have struggled to produce effective campaigns. Why? Because they don’t know how to. 2016 has been dubbed…
Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…
