There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…
Marketing automation is one of the biggest buzzwords in the marketing world, and it’s set to take marketing into a whole new area. A core aspect of inbound marketing, marketing automation is the ideal way to create personalised and dynamic content to attract your targeted audience. Marketing automation allows your business to generate more leads, convert the to revenue and…
In 2014, there were 4.35 billion email address accounts globally. Predictions for the future state that by 2019, this figure will be around 5.59 billion resulting in an overall growth of 26%. Many people struggle to live without their emails, for even an hour. This isn’t that surprising, considering in 2014, an astonishing 122,500,453,020 emails were sent every hour. So…
Dear Reader, Starting an email is easy. In the majority of situations, you can use a mixture of ‘dear’, ‘hello’, or even ‘hi’. However, what about signing off? Signing off is the lasting impression you’ll have on the reader, therefore you must think about this carefully. Mostly, consider your relationship with the correspondent, your reason for emailing and in general,…
In the past, email marketing appears to have been unable to make its mind up with regard to just how powerful a tool it can be. Yes, it is a great way to communicate commercial messages to a targeted audience but many people have struggled to produce effective campaigns. Why? Because they don’t know how to. 2016 has been dubbed…
