marketing automation

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The progression of personalised marketing

Inbound Marketing

Personalised marketing has been one of the biggest digital marketing buzzwords, however, its brevity has proven it is much more than a gimmick. Personalised marketing has long surpassed the concept of inserting a first name. Personalisation allows you to subtly tailor your content to the various segments of your audiences based on both demographics and psychographics. The digital age has…

Marketing automation: what is it and why you need it

Inbound Marketing

Marketing automation is one of the biggest buzzwords in the marketing world, and it’s set to take marketing into a whole new area. A core aspect of inbound marketing, marketing automation is the ideal way to create personalised and dynamic content to attract your targeted audience. Marketing automation allows your business to generate more leads, convert the to revenue and…