Marketing Communications

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The Emotions of Marketing

Digital Marketing, Social Media Marketing

Emotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging.  How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…

The Thump Flywheel Effect

Marketing

Learn more about the Thump Flywheel Effect offering self-sustaining marketing tactics that unite data and creativity. What is the Flywheel Effect? Whatever your marketing objectives are, there isn’t one secret innovation, miracle moment, or answer to everything which will ensure you achieve what you want. In fact, the Thump process can be likened to a large Flywheel, turning and gaining…