Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content…
To create an overall positive reputation and convert leads into brand advocates, having a great service is only part of the job. As a brand, your business must also be able to provide a great customer experience. To achieve this, experiential marketing is key. Is your marketing strategy targeting the customer experience and ensuring there is a positive brand experience?…
Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…
As expressive and creative as advertisers and marketers want to be, they more often than not have to adhere to certain restrictions. Sometimes those restrictions may be imposed on them by a client, it may even be their intended audience but there is one universal restriction amongst modern day creatives. Time. We are fighting a constant battle to do more,…
In the past, email marketing appears to have been unable to make its mind up with regard to just how powerful a tool it can be. Yes, it is a great way to communicate commercial messages to a targeted audience but many people have struggled to produce effective campaigns. Why? Because they don’t know how to. 2016 has been dubbed…
Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…
It was only a year ago that Coca-Cola customers were left confused and frustrated after finding all variants of the popular carbonated drink, from Diet Coke to Coca-Cola Life, Zero and the classic ‘full-fat’, had changed their lids to the one singular colour. That bold, iconic red. If you thought identifying the wide-ranging types of drink was made difficult by…
