Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…
The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…
Marketing automation is one of the biggest buzzwords in the marketing world, and it’s set to take marketing into a whole new area. A core aspect of inbound marketing, marketing automation is the ideal way to create personalised and dynamic content to attract your targeted audience. Marketing automation allows your business to generate more leads, convert the to revenue and…
Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content…
To create an overall positive reputation and convert leads into brand advocates, having a great service is only part of the job. As a brand, your business must also be able to provide a great customer experience. To achieve this, experiential marketing is key. Is your marketing strategy targeting the customer experience and ensuring there is a positive brand experience?…
In the digital age, just having a website is not enough. Your website needs to create a brand personality and support a positive user experience. To do this, your website needs to be mobile friendly. Currently, smartphones are the preferred method of internet access. It allows people to be busy, on the go, but still have the internet. 80% of…
Brand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their…
The modern world is almost entirely dictated by the technology that surrounds us, as should your marketing strategy. In order to help your business grow, Thump can help you with creative digital marketing. This will give your business the best opportunity for competition and growth. Digital marketing is cost-effective This is especially important if you’re a SME. As a small and…
Inbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
The reveal for Christmas adverts is long anticipated. For many, the competition for the best Christmas advertising has become a fundamental part of the run up to the big day for brands including John Lewis, M&S and other top supermarkets. They battle for the top spot every year as the festive season approaches and try to impress consumers as expectations…
