marketing

The Importance of a Visual Language

Branding

Having the right message and content is important, but how is it packaged together? Without a creative and impactful visual language, your message could be getting lost. With 94% of all first impressions of your brand based on design, you can’t afford not to have a powerful visual language. What is a Visual Language? A Visual Language for a campaign…

The Rise of the Superfan

Social Media Marketing

Most businesses think about how interested their audience in terms of ‘readiness’ to convert. However, this is missing a trick. Are you accepting of your audience in terms of how engaged they are with your brand? Maybe its time to stop with the sales funnel and switch to the pyramid of fandom that focusing on growing a casual audience up…

Mind The Gap between Sales & Marketing

Marketing

The notorious gap between sales and marketing can be a large contributor to inhibiting new sales. Nowadays, the sales cycle seems to be longer than ever, which is why it is vital that marketing supports this process, every step of the way: from awareness to aftersales. When sales and marketing work together, research from shows that companies can achieve 27%…

The Benefits of Flywheel Thinking

Flywheel Thinking, Marketing

Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…

Marketing Acronym Glossary

Digital Marketing

Digital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…

The growing power of Influencer Marketing

Influencer Marketing

Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…

Everything marketers need to know about GDPR

Digital Marketing

The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…