It is firmly agreed that collecting data is one of the most important factors to marketing strategies, but what do you do with the data once you’ve got it? Data isn’t of any use just being stored. It must be analysed, interpreted, and then implementation of observations can then be made. There is so much useful data that is available,…
If you own a business and you’re not on Twitter, you’re already behind. Twitter allows your business the opportunity to increase your brand visibility in an inexpensive, yet efficient way. Twitter can provide data about customers that you and your team can easily access and capitalise on that. Recent statistics estimate that 326 million people are using Twitter every month…
Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…
Digital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…
Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…
The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…
Marketing automation is one of the biggest buzzwords in the marketing world, and it’s set to take marketing into a whole new area. A core aspect of inbound marketing, marketing automation is the ideal way to create personalised and dynamic content to attract your targeted audience. Marketing automation allows your business to generate more leads, convert the to revenue and…
Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content…
To create an overall positive reputation and convert leads into brand advocates, having a great service is only part of the job. As a brand, your business must also be able to provide a great customer experience. To achieve this, experiential marketing is key. Is your marketing strategy targeting the customer experience and ensuring there is a positive brand experience?…
In the digital age, just having a website is not enough. Your website needs to create a brand personality and support a positive user experience. To do this, your website needs to be mobile friendly. Currently, smartphones are the preferred method of internet access. It allows people to be busy, on the go, but still have the internet. 80% of…
