As we enter 2020, marketing communications is ever-changing. These are the latest trends set to take the new year by storm in the digital marketing world.
Marketing Trends for 2020
Digital Marketing
The Importance of a Visual Language
Branding
Having the right message and content is important, but how is it packaged together?
The Rise of the Superfan
Social Media Marketing
Most businesses think about how interested their audience in terms of ‘readiness’ to convert. However, this is missing a trick.
Mind The Gap between Sales & Marketing
Marketing
The notorious gap between sales and marketing can be a large contributor to inhibiting new sales.
How to Discover Customer Intent with Data
Customer Journey, Flywheel Thinking, Strategy
It is firmly agreed that collecting data is one of the most important factors to marketing strategies, but what do you do with the data once you’ve got it? Data isn’t of any use just being stored. It must be analysed, interpreted, and then implementation of observations can then be made. There is so much useful data that is available,…
Four Top Tips to Improve your Twitter Marketing
Social Media Marketing
If you own a business and you’re not on Twitter, you’re already behind. Twitter allows your business the opportunity to increase your brand visibility in an inexpensive, yet efficient way. Twitter can provide data about customers that you and your team can easily access and capitalise on that. Recent statistics estimate that 326 million people are using Twitter every month…
The Benefits of Flywheel Thinking
Flywheel Thinking, Marketing
Thump’s Flywheel Thinking is our unique way of working. We unite creativity with data to create emotional content with rational thinking. But what’s the point? Check out some of the best benefits of Thump’s Flywheel Working Process. Self Sustaining Marketing Evaluation is naturally part of all marketing, however, it can involve stop and start processes. This format can be detrimental…
Marketing Acronym Glossary
Digital Marketing
Digital marketing is becoming saturated with lots of different acronyms. However, what do they all mean? Follow our easy acronym glossary to help guide you think the sea of capital letters and shortened words. KPI KPIs are critical to any marketing strategy. The term stands for Key Performance Indicators. This essentially means that these are the benchmarks and metrics that…
The growing power of Influencer Marketing
Influencer Marketing
Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…
Everything marketers need to know about GDPR
Digital Marketing
The EU’s General Data Protection Regulation, or GDPR, comes into effect in 2018. Regardless of the Brexit result and the UK’s departure from the EU, all marketers need to be compliant. Essentially, the focus of this regulation is to improve the protection of data for all EU citizens, residents, and businesses. This data includes: Name Address Phone number Email address…
Case Studies
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Programmatic marketing: the future of digital advertising
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