marketing

DO BRANDS NEGLECT THEIR SOCIAL RESPONSIBILITY?

Industry

Corporate social responsibility (CSR) has lost its credibility, modern day consumers are not fooled by brands that appear to be doing good, which is why social purpose as an evolution of CSR is the way forward. Consumers’ today have lots of choice, so it takes something special to get their attention. More than simply buying products, they want to be part of movements and…

IS SHORTER BETTER FOR BUSINESS?

Design, Industry

As expressive and creative as advertisers and marketers want to be, they more often than not have to adhere to certain restrictions. Sometimes those restrictions may be imposed on them by a client, it may even be their intended audience but there is one universal restriction amongst modern day creatives. Time. We are fighting a constant battle to do more,…

HOW NATIVE ADVERTISING CAN HELP YOUR BRAND

Industry

In our advertising-saturated world, consumers have become very savvy. They recognise advertising from a mile away and avoid it like the plague. Consumers today also tend to view the information within ads very cynically. They understand that someone has paid to have something printed, said, or acted out. Native advertising was developed to combat these issues. By looking like the content…

WHY SMEs NEED INTEGRATED MARKETING COMMUNICATIONS

Design, Industry

Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…

THE POWER OF STORYTELLING IN A BRAND

Design, Industry

We have been communicating through stories for over 20,000 years. From childhood through to adulthood, the knowledge we gain, the journeys we take and the lessons we learn are life experiences that happen in the narratives we tell one another. Data can persuade people, but a story can fire the imagination, stir the soul and inspire people to act. Scientific…