native advertising

Thump > Blog > native advertising

HOW NATIVE ADVERTISING CAN HELP YOUR BRAND

Industry

In our advertising-saturated world, consumers have become very savvy. They recognise advertising from a mile away and avoid it like the plague.┬áConsumers today also tend to view the information within ads very cynically. They understand that someone has paid to have something printed, said, or acted out. Native advertising was developed to combat these issues. By looking like the content…