The modern world is almost entirely dictated by the technology that surrounds us, as should your marketing strategy. In order to help your business grow, Thump can help you with creative digital marketing. This will give your business the best opportunity for competition and growth. Digital marketing is cost-effective This is especially important if you’re a SME. As a small and…
Inbound marketing: Attracting customers to you
MarketingInbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
Typography: the feelings behind fonts
MarketingOnline, it takes less than 2/10s of a second to make an impression. This is a harsh contrast compare to the 7 seconds in real life. So how do you make a positive impression in such a small snapshot of time? Online appearance is everything, and the look of words is just as important as what they’re saying. This includes…
The world of stock photos
MarketingAs a marketing agency, Thump is very familiar with stock photos. Having a visual pleasing aesthetic is integral anything involved with marketing. The easiest way to ensure visuals is with the use of stock photos. However, as any marketer knows, the stereotypes and clichés in stock photos are overwhelmingly. We’ve compiled a list of some of our favourite stock photos stereotypes, and…
Millennial Marketing: Are you missing the mark?
MarketingIn Thump’s previous blog, we saw how the older generation are consistently being ignored and misunderstood by marketers, but they’re not alone. The Millennial generation is often considered a challenge in the marketing world, simply owing to the shift in behavioural patterns from previous generations. So, who are these Millenials, why are they so different, and how should you be targeting them?…