There is a lot of hype concerning the success of email marketing, and whether it’s ‘dead’ or not. Email marketing certainly isn’t dead. On average, people will send and receive 269 billion emails per day in 2017 alone. With more than 90% of adults using emails, the marketing opportunities are exponential. However, traditional email marketing may be dead, with your…
Personalised marketing has been one of the biggest digital marketing buzzwords, however, its brevity has proven it is much more than a gimmick. Personalised marketing has long surpassed the concept of inserting a first name. Personalisation allows you to subtly tailor your content to the various segments of your audiences based on both demographics and psychographics. The digital age has…
Marketing automation is one of the biggest buzzwords in the marketing world, and it’s set to take marketing into a whole new area. A core aspect of inbound marketing, marketing automation is the ideal way to create personalised and dynamic content to attract your targeted audience. Marketing automation allows your business to generate more leads, convert the to revenue and…
