From mobile phones to smart assistants, more people are choosing to search with their voices. Is your website ready for this growing trend?
5 easy steps for a successful Google AdWords Campaign
Search Engine MarketingGoogle AdWords is a great way to increase your online visibility and to encourage traffic towards your site. Follow our top tips for a successful AdWords campaign. Strategy They key to success for a Google AdWords Campaign is to completely understand what your success means. The strategy, therefore, is incredibly important and always the first step in any digital marketing campaign. Within…
How to improve your SEO infographic
Search Engine MarketingMaking sure your content is being seen by the right audience can be difficult. Following these easy tips to improve your SEO.
5 easy ways to improve your blog with SEO
Business, MarketingBrand awareness is incredibly important, especially in consideration of how much internet traffic there is in the digital age. Google has over 100 billion searches a month, which can make it difficult to make your presence known. SEO is the main way to improve rankings of your website in search engines. 66% of marketers believe that improving SEO and growing their…
Inbound marketing: Attracting customers to you
MarketingInbound marketing is all about bringing potential customers to you. It is all about your marketing making you desirable, rather than focusing your marketing on fighting for attention. What is inbound marketing? Briefly put, inbound marketing is a strategy which utilises many forms of pull marketing. By creating content that is specifically designed for your audience, there is interest. You can…
THE SEMANTIC WEB – USING ORGANISED DATA TO MAKE THE INTERNET SMARTER
Industry, Tech“The Semantic Web is the extension of the World Wide Web that enables people to share content beyond the boundaries of applications and websites. It has been described in rather different ways: as a utopic vision, as a web of data, or merely as a natural paradigm shift in our daily use of the Web.” In short, the Semantic Web…