As of June 2016, the estimated statistic for the over 50s sector is 23.6 million within the UK. Over 50s occupy over a third of the UK’s 65.1 million population. The sector is growing as the generation becomes healthier, live longer, and have more money. However, within marketing, they are often overlooked. How is this generation ignored? More often than…
Over 50s and still young, but where’s the marketing gone?
Marketing
