You may have heard or seen various headlines claiming changes to the Facebook algorithm. However, do you know what this really means, or what the impact of this may be on your marketing? Read below to find out how these changes will affect your social media marketing. Recently, Facebook as changed the news feed algorithm in terms of preferences. As…
In the digital age, just having a website is not enough. Your website needs to create a brand personality and support a positive user experience. To do this, your website needs to be mobile friendly. Currently, smartphones are the preferred method of internet access. It allows people to be busy, on the go, but still have the internet. 80% of…
Integrated Marketing Communications (IMC) is an approach to planning communications that gives small to medium sized businesses the potential to get better results from campaigns as well as reducing marketing costs. By integrating tools such as advertising, direct mail, social media, telemarketing and sales promotion, you provide clarity, consistency and maximise communications impact. Thump has long been an exponent in…
