Emotions are present in every decision, every thought process, and every action. Digital Marketing has changed how emotions are displayed, expressed, and ultimately, how they can be harnessed for powerful messaging. How do emotions impact marketing? Consumer emotions are a barometer to the success of digital campaigns. Every marketer should know the implications of emotions into their strategy, as well…
The social media giant, Facebook, along with its sister brands of Instagram and Whatsapp, have been able to dominate other apps with the ‘Stories’ feature. Introduced in 2016, Instagram stories allowed users to post photos and videos that lasted for just 24 hours. The success of this feature saw it roll out on Facebook and WhatsApp. Now, all 3 brands…
Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…
If you own a business and you’re not on Twitter, you’re already behind. Twitter allows your business the opportunity to increase your brand visibility in an inexpensive, yet efficient way. Twitter can provide data about customers that you and your team can easily access and capitalise on that. Recent statistics estimate that 326 million people are using Twitter every month…
The idea that social media is a platform best used for B2C marketing is long gone. Social Media Marketing is a powerful and cost-effective tool for many industries including those in the B2B sector. Thump is the perfect end-to-end solution of creating an integrated approach to your digital and social media marketing. From strategy to implementation and reporting, find out…
Instagram has recently changed the way their algorithm works. Get the breakdown of what this actually means for social media marketers and influencers.
Thump is very excited to announce that we have a new Social Media Coordinator. We have a growing social media team as businesses are looking for expert advice for social media marketing. At Thump, we provide a complete end to end solution for social media, from strategy to fulfilment and finishing with our reporting and measurement of success. Francesco joins…
It is widely recognised that there is a need for every business to be present on social media. However, ‘just’ having presence isn’t enough. Social media marketing isn’t about ticking a checkbox to say ‘my business is on Facebook’. Social media marketing is about engaging with your audience, and the best way to maximise on this is with a dedicated…
Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…
You may have heard or seen various headlines claiming changes to the Facebook algorithm. However, do you know what this really means, or what the impact of this may be on your marketing? Read below to find out how these changes will affect your social media marketing. Recently, Facebook as changed the news feed algorithm in terms of preferences. As…
