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Mind The Gap between Sales & Marketing

Marketing

The notorious gap between sales and marketing can be a large contributor to inhibiting new sales. Nowadays, the sales cycle seems to be longer than ever, which is why it is vital that marketing supports this process, every step of the way: from awareness to aftersales. When sales and marketing work together, research from shows that companies can achieve 27%…

Top Tips for Social Media Stories

Social Media Marketing

The social media giant, Facebook, along with its sister brands of Instagram and Whatsapp, have been able to dominate other apps with the ‘Stories’ feature. Introduced in 2016, Instagram stories allowed users to post photos and videos that lasted for just 24 hours. The success of this feature saw it roll out on Facebook and WhatsApp. Now, all 3 brands…

How To Develop Successful Video Funnels

Video Marketing

Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…

New Social Media Co-ordinator at Thump

Social Media Marketing

Thump is very excited to announce that we have a new Social Media Coordinator. We have a growing social media team as businesses are looking for expert advice for social media marketing. At Thump, we provide a complete end to end solution for social media, from strategy to fulfilment and finishing with our reporting and measurement of success. Francesco joins…

The growing power of Influencer Marketing

Influencer Marketing

Influencer marketing has been one of the most radical trends in marketing in the last year. As it grows, businesses and personal brands have benefitted. This marketing craze might have influenced the whole platform of digital marketing in the foreseeable future. An influencer is gone far past previous marketing ideas of celebrity endorsement. Word of mouth recommendations run through social…