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Christmas Advert Roundup 2017

Advertising

Christmas advertising has become┬áincredibly important in the build-up to the festive season. Supermarkets and superstores spending their whole year focused on their Christmas advert campaigns, hoping to capture the hearts and imaginations of the UK audience. Whether it’s familiar characters like Paddington, famous actors like Ewan McGregor, these companies go all out. We’ve collected a roundup of all the big…

Emotional advertising- the new market research

Marketing

Market research is often considered the very fundamental of anything involved in advertising. We advertise to an audience, therefore understanding what the audience wants and needs is absolutely integral. However, traditional market research as we know it is in decline, with emotional tracking registering decision-making and responses becoming more favourable. Market research of emotion Market research has always been very…