video marketing

Mind The Gap between Sales & Marketing

Marketing

The notorious gap between sales and marketing can be a large contributor to inhibiting new sales. Nowadays, the sales cycle seems to be longer than ever, which is why it is vital that marketing supports this process, every step of the way: from awareness to aftersales. When sales and marketing work together, research from shows that companies can achieve 27%…

How To Develop Successful Video Funnels

Video Marketing

Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…