Marketing funnels are tools that helps you envision the buyer journey or a path a potential customer may take as they familiarise themselves with your company. Typically, this style of funnel is applied to sales processes, however, with the surge of video content marketing, developing video funnels can prove a success with your audience. In fact, 76% of marketers say…
Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content…
Cinemagraphs are more than a photo but not quite a video. They fall somewhere in between the aforementioned categories by repeating minor movements that occur in a still image on a loop to form a video clip. These enticing and captivating pieces of media have been popping up all over the place in the advertising world of late. A creative…
