Video marketing: the biggest marketing trend in 2017

Video marketing is predicted to be the biggest trend in marketing campaigns and strategies in 2017. The audience’s attention span is getting shorter, therefore the need to make an impact is pushed into snapshot. Even the platforms for video content has been growing, from 360° videos to Facebook Live. As one of the most interactive and visual forms of content marketing, videos are capturing the imagination of many.

Videos are important for both social media strategies and websites. 78% of people watch videos online every week, with 55% of people watching videos every day. Video is a very easy and passive way to communicate lots of information to a potential lead whilst keeping them interested.

Video marketing: the facts and figures

Cisco VNI has predicted that in 2020, the world will reach three trillion Internet video minutes, per month. This equates to one million video minutes for every second. The year of the video marketing is 2017, and it will grow even more from here.  500 million people watch Facebook videos every day with 65% of viewers watching more than 3/4s of the video.

Video marketing, however, isn’t just for social media. 81% of people feature their video on their brand website. It’s not only just about the number of views. 75% of business executives watch work-related videos at least weekly. For many, videos are more than an ‘add-on’ to a website, as 58% of senior executives agree that if both text and video are available on the same page, they would prefer to watch the video. Video marketing Is effective for brand awareness, lead generation and online engagement. Even the term ‘video’ alone increases click through rates by 65%.

How to make your video marketing successful

With 74% of all web traffic going to be occupied by video this year, your brand’s video needs to stand above the rest.

  • Keep your video short and sweet, with the average visual attention span being 30 seconds
  • Use a variety of video and still images to make an impact and prolong attention span
  • SEO is important with all content marketing so optimise titles and tags of videos
  • Avoid hard-selling and keep your video’s focus a teaser to build a relationship with the viewer
  • Improve the customer experience by including a personal touch to your brand

96% of B2B companies are planning to use video in their content marketing over the next year, and you shouldn’t miss out. If you want to discuss your creative challenges to help your business, call Thump on 01638 663600.

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