From mobile phones to smart assistants, more people are choosing to search with their voices. Is your website ready for this growing trend? Voice search is rapidly growing with new companies releasing more smart home devices, from Alexa to Siri. There is a revolution in SEO starting with voice. Voice-activated searches aren’t just a fad- currently 71% of 18-29-year-olds use voice search and it is predicted that by 2020 50% of all searches will be via voice. Follow our 3 top tips to help your optimisation.
Creating FAQ pages
Having an FAQ page is a great way to incorporate keywords – shorttail and longtail- that comes naturally to speech. As voice search is 43% faster than typing, audiences are looking for answers to their queries. An FAQ page, therefore, is the ideal way to have easy and direct answers with better search results. Audience insights, including how they interact with your website, their most frequented questions, and even demographic, will greatly help in building a successful FAQ page.
Choosing voice search keywords
Geographical location is incredibly important for search engines. As the majority of voice searches occur on mobile, mobile searches prioritise geographical location. Work this into your website content naturally and combine specific terms to describe your business for general awareness. This will help people find your website through search engines with a more direct approach. Stay up to date with keyword trends as 20% of searches every day are new to the Google Index.
Google’s knowledge graph
Google’s Knowledge Graph is a great resource to help you understand results and related searches. This will give great insight into the language style and topics that Google associates with information searches. Using this tool will help you understand what potential customers are searching for and how they are searching for it, enabling you to bridge to gap and have more relatable terms.
As customers shift their allegiance from trusting in brands to trusting in AI assistants, your website should be optimised and ready. Get in touch with Thump to discuss how at firstname.lastname@example.org